Castrol World Cup 2010 Sonic Logo

Cutting Edge Commercial has created the new sonic logo for Castrol’s support for the FIFA World Cup. Working with The Brand Union we created a sonic logo to communicate the technical excellence of the Castrol brand and the real passion of the FIFA World Cup. The logo is now being used around the world at the end of Castrol’s television commercials. To hear the logo visit


Daniel Jackson will lead a seminar on Sonic Branding at New York Festival’s International Advertising Awards in Shanghai. The event will be held from June10th-12th and will assemble some of the industy’s most experienced and well regarded advertising, marketing  and media professionals. This year’s event coincides with the World Expo and will feature interactive speaking sessions, exhibits and screenings allowing for real, indepth discussions with industry leaders from all over the globe.

Cutting Edge’s Tom Player provides the soundtrack to the French Open Tennis.

The French Open Tennis Championships have started at Roland Garros and so has Input’s Media global coverage of the event. This year viewers around the world will see the action accompanied by music composed by Cutting Edge’s Tom Player. Tom and creative director Elisa Harris have been working closely with Roland Garros’ production partner Input Media to create a suite of tracks for use on the daily coverage of the tournament.

The tournament runs from May 23rd until June 6th.

J.M Barrie’s Peter Pan Digital Release

This release features the score of this 360 Entertainment production, composed by Air-Edel composer Benjamin Wallfisch, which is uniquely staged in the round and debuted in Kensington Gardens in 2009 before moving to the London O2. It has just started a 7 week run in San Francisco and will subsequently tour other cities in the US.