Berlin: RedOne Joins Cutting Edge for Musical Pic ‘Just My Imagination’ (VARIETY EXCLUSIVE)
Cutting Edge Originals, the production arm of music financier Cutting Edge Group, has attached songwriter-producer RedOne to the movie musical project “Just My Imagination.”
In his first foray into movies, RedOne will serve as producer of “Just My Imagination” and executive producer of the film’s music. Tara Moross of Cutting Edge Originals will also produce along with screenwriters Gregg Maxwell Parker and Sean Finegan.
Philip Moross and James Gibb of Cutting Edge will exec produce along with Nicola Horlick of Derby Street Films.
Derby Street acquired the script. The logline is under wraps other than being a family-oriented drama with a heavy musical component.
Producers are aiming to build on the success of music-driven films such as “Step Up” and “Pitch Perfect.”
Morrocan native RedOne has worked with Lady Gaga, Jennifer Lopez, Nicki Minaj, Pitbull and Enrique Iglesias on a total of 28 No. 1 singles. He formed 2101 Records as his own label under Capitol that will distribute Lopez’s upcoming album.
Cutting Edge raised $100 million in equity last year as part of a strategy to become a leader in vertically-integrated film music services. It launched Cutting Edge Originals at Cannes last year.
Gibb and Derby Street’s Horlick are exec producers on Benedict Cumberbatch’s military thriller “Blood Mountain,” produced by Lawrence Bender. Altitude is selling the film at Berlin.
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